When (re)launching your brand as a digital product, it has to be consistent with (and relevant to) your existing and new markets. There are ways of doing this simply, with low overhead.

As your organisation moves to more online and digital business models, it is worth taking a look at your branding. Getting a consistent baseline for how your brand should feel to customers early on can make follow-on decisions much clearer.

What do you need for a good (re)design or (re)launch?

Proper execution of a relaunch can be a great lever for growth and New Day can help you to work through the necessary steps.  Re-brandings often work best when following this approach:

1. Create a brand strategy, brand personality, positioning, and messaging as your first step.

2. Develop a UX strategy to make customers feel comfortable across the journey. This includes interaction elements, multi-device strategies, and animation design patterns.

3. Ensure a consistent visual identity across all digital touch points and consider adopting a Design System.

4. Create a brand name that rates well for catchiness, discoverability, and adaptability for future target markets.

How can New Day help?

At New Day, we offer collaborative branding workshops. These workshops are designed to be an interactive and engaging experience that brings together key stakeholders from your organization to brainstorm and collaborate on your brand's name and identity.

During the workshop, our branding specialists will lead exercises to generate creative ideas and gather input from all participants. The workshops are an excellent opportunity to gain a deeper understanding of your target audience and to develop a brand positioning and messaging that resonates with them. The result of the workshop will be a list of potential names or a clear brand direction that will guide the process of creating a new brand name or re-branding your existing one.

At New Day we have already created strong brand core and visual identities including interaction design, information architecture, and prototyping for well-known companies in the DACH market, such as FOCUS online, jameda, HolidayCheck, and Blick.ch. We develop brand positioning, messaging, and visual identity that stands out and resonates with your target audience. We have the skills and experience to understand the unique needs and challenges of the DACH market and create solutions that drive business results.